EXEL and Gerflor are among traditional partners of the International Floorball Federation. One of the major producers of floorball equipment – EXEL – will be the partner of the 2008 WFC as well. All championship games will be played on Gerflor playing surfaces producer of which is also a long-standing fellow of the IFF. Marketing rights in hold of the IFF are managed by Infront marketing agency.
During the preparation of the 2008 WFC Sport Bohemia will be in charge of marketing affairs. The company with a successful record of supporting e.g. the European Volleyball Championship has become the official marketing agency for the use of national rights during the 2008 WFC. A series of intensive talks with potential partners is currently in progress and some of the WFC´s official partners are to be announced soon.